Hello
When using traffic exchanges and solos ads/safelists to do advertising of your site, NEVER, use a sales page or a direct page to an affiliate link, or even a blog, ALWAYS use a bridging page, optin page or splash page, make sure all the important information is in the top fold of the webpage for the best click through rates.
To use a bridging page instead of a direct sales page, is a common practice in certain types of online advertising. This approach is often used in situations where the traffic source is not highly targeted or qualified, which is typically the case with traffic exchanges, solo ads, and safelists.
Here is a breakdown of why this advice is given and why you should still be cautious:
Traffic Exchanges & Safelists: As we discussed before, these sources typically provide very low-quality traffic. The people "clicking" on your ad are often other marketers who are just trying to earn credits for their own ads, not potential customers. A bridging or opt-in page is a tactic used to try and "qualify" these visitors by asking them to take an action (like signing up for an email list) before they are sent to a sales page. However, this still rarely leads to a sale or a legitimate lead.
Solo Ads: These can sometimes provide slightly better traffic than a traffic exchange, but the quality can vary dramatically. You are paying to have your ad sent to someone else's email list, and if that list is not well-maintained or highly engaged, your ad will likely not convert into a sale. A splash page or opt-in page is used here to try and get the visitor's information before they see the main offer.
While the tactical advice on using different types of pages is technically correct for these specific platforms, it does not change the fundamental problem: these advertising methods rarely generate a return on investment in the form of genuine sales.
For a successful and sustainable online business, it is more effective to focus on attracting high-quality, targeted traffic from reliable sources. This includes methods like:
Content Marketing: Creating valuable blog posts, videos, or podcasts that answer your audience's questions.
Search Engine Optimization (SEO): Optimizing your site to rank highly in Google and other search engines for relevant keywords.
Targeted Social Media Ads: Using platforms like Facebook, Instagram, or LinkedIn to place ads directly in front of your ideal customer demographic.
These methods take more effort but lead to much more predictable and profitable results than relying on the low-quality traffic from exchanges and safelists.
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Miriam
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