AI isn't here to replace you; it's here to handle the tedious parts of your job, from writing headlines to editing video captions.
The right AI tools can act as a force multiplier for a solo marketer or a small team. We're not talking about generic chatbots. We've curated a list of five highly specific, mostly free tools that solve real content creation problems.
These tools help with tasks like overcoming writer's block, generating social media post ideas, repurposing content into new formats, and ensuring your grammar is flawless before you hit publish. (Plus there's a bonus tool at the end that we build ourselves!)
Get the direct links to these five powerful free tools and a specific example of how to use each one in your daily workflow.
Get the Free AI Tools List here!
Free AI Tools for Marketers: Actually Useful and Easy to Use
These days my inbox is constantly filled with offers of the latest-greatest must-have AI tool for marketers. Every one promises to do more than the last, and most of the one's I've actually bought have fallen short.
Forget the hype. Here are 5 practical tools you can use today.
Headline/Email Subject Line Generator: Jasper's Free Templates (formerly Jarvis). While Jasper is paid, they offer several free templates on their site. Use the "Blog Post Topic Ideas" and "Email Subject Lines" templates. How to use it: Paste your basic idea in and generate 10-20 options. It won't give you the perfect headline, but it will break your mental block and give you a starting point to refine.
Grammar and Tone Checker: Grammarly Free. This goes beyond spelling. It catches hard-to-spot mistakes and suggests improvements for clarity and conciseness. How to use it: Install the browser extension. It will check your emails, social posts, and content in Google Docs, ensuring you always look professional.
Social Media Post Repurposer: TweetHunter's Free AI Hook Generator. This tool is fantastic for turning a key idea from your blog post into a engaging Twitter thread hook. How to use it: Type in the main concept of your article (e.g., "loss aversion in marketing") and it will output numerous engaging hooks to build a thread around.
Video Caption Generator: CapCut's Free Auto Captions. Video content is king, but 85% of social video is watched on mute. How to use it: Upload your short video clip to CapCut's online editor, click "Auto Captions," and it will generate accurate, synced captions in minutes. You can then edit the text and customize the font and style.
Image Generator for Blog Graphics: Canva's Text to Image App. Need a unique, royalty-free image for your blog post? Canva's AI image generator is built right into their free design tool. How to use it: Inside a Canva design, go to Apps > Text to Image. Type a description of what you need (e.g., "a robot writing content in a sunny office") and choose a style. It will generate options for you to use.
If you haven't really taken the plunge into AI content tools yet, any of these are a great place to start. And once you see just what you can do... and how quickly you can do it... I'm confident you'll be back for more!
Bonus Tool: Affiliate Review Writer
This is one we built, originally for our own use, but it was too good not to share. If you're promoting affiliate offers and have anywhere you can publish a review (ie revisit Email #26!) ... then this is one you should check out ASAP!
I hope you found this helpful, feel free to share this with others.
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