Following from last week's email, today we're going to take a closer look at Buttons!
Most marketers understand that big and bold works best, but many still pick button colors based on “what looks nice.”
Big mistake.
Contrast beats aesthetics. A red button outperforms green by 21%—but only if it stands out from the page.
Action verbs bare essential. Use action verbs like “Grab Your Spot” instead of “Submit.”
See 5 high-converting button examples (and the psychology behind them)…
Steal These Button Designs!
The Science Behind High-CTR Buttons
1. Color Rules!
- The human eye is naturally drawn to colors that stand out against the background. By using a contrasting color for your buttons, you can make them more visible and increase click-through rates.
- According to a study by HubSpot, using a contrasting color for call-to-action buttons can increase conversion rates by as much as 32%.
- Different colors trigger different emotions & reactions. Red = Urgency (e.g., “Limited Offer”). Green = Trust (e.g., “Safe Checkout”).
2. Use an action-oriented text
- Using action-oriented text like "Buy Now," "Sign Up," or "Download" can create a sense of urgency and encourage users to take immediate action.
- According to WordStream, using action-oriented text in your buttons can increase conversion rates by up to 121%.
3. Make it visually appealing:
- Well-designed buttons that are visually appealing can attract more attention and encourage users to click on them.
- According to a study by Adobe, 38% of people will stop engaging with a website if the content/layout is unattractive.
4. Keep it short and concise:
- Users tend to scan online content quickly, so it's important to keep your button text short and to the point.
- According to NN Group, concise button text can increase usability by up to 126%.
5. Test different variations:
- A/B testing different button colors, text, and sizes can help you determine which combinations are most effective for your target audience.
- According to Monetate, A/B testing can lead to a 49% increase in conversions.
6. Include social proof:
- Adding social proof like customer testimonials or trust badges next to your buttons can create a sense of credibility and trust, leading to higher conversion rates.
- According to a study by Econsultancy, 61% of customers read online reviews before making a purchase.
7. Don't neglect placement:
- When practical, try to include a CTA button above the fold, especially on mobile sites.
- Be sure to include multiple CTAs throughout longer pages.
- Just keep the text and design consistent throughout.
Test Idea: Try a black button on white sites—it often wins!
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Miriam
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