Hello
We got a few questions after the Button-Psychology email the other day, so I went digging for a bit more info... and came across this stats for Red vs Green buttons.
Interestingly, it's not about the colour as much as it’s about contrast.
In one large-scale survey of web-developers who'd tested this, Red buttons won by 21%… but only when the page lacked other red elements.
The data suggested that on a multi-coloured site, (that included red elements), Blue buttons were the best performing option.
And interestingly, on a green-themed site, green buttons might actually win... which appears to contradict the high-contrast argument, except that usage scenarios played into that one. (See below!)
See 3 surprising color psychology hacks for marketers…
=> Check out these Color Secrets!
When to Use Red, Green, or Blue Buttons
Here's some recommendations backed by hard data. Have a read now and take it onboard... and it will change the way you look at sales and optin pages going forward!
1. Red:
Best for impulse actions (e.g., “Buy Now”). These are generally quite high-contrast so the stand out and won't be missed.
Warning: Overuse feels aggressive. This could be why so many designers opt for Orange as a compromise... still good for prompting action but not quite so aggressive?
2. Green:
Ideal for trust-building (e.g., “Secure Download”). Lower contrast and more relaxed, these are ideal for situations where the visitor has already taken action and committed, and now you're onto the 'delivery' phase.
3. Blue:
Highest universal appeal (Facebook/Twitter use it). This is the 'if in doubt' option. If you're unsure, start here and then split test other options against this.
Golden Rule #1:
Test your audience and your design. Culture and niche will impact their preference and response. The other prevalent colours on your site will also make a difference to how your button colours are perceived.
Golden Rule #2:
Contrast is essential... especially as a lot of men are color-blind to some degree!
Most colours will work on a white background, but put them on a coloured background and they could be difficult to see for anyone in this group. (I speak from experience!)
Bonus Tip:
Create your own swipe file... when you see a combo you like use a Color Picker to note the backgopund and button colours. There are plenty of free browser extensions that do this 'instantly'.
Alternatively, just grab a partial screenshot and file it away for future reference!
If you like this article feel free to share it with others.
Its definitely interesting.
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Miriam
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