The purpose of these messages, is to help you be successful and fulfil your dreams, I also add the links I am promoting in my signature, feel free to check them out, and start making money from using them, you will be glad you did.
You're binge-watching Netflix at 11 PM (we've all been there), and just as the episode ends, that bloody cliffhanger hits you like a brick wall. |
"Just one more episode," you tell yourself. Three hours later, you're still watching, eyes burning, but you simply cannot switch off. |
There's a psychology principle behind this madness. |
Back in 1927, this brilliant psychologist called Bluma Zeigarnik was sat in a restaurant, when she noticed something fascinating about the waiters. |
The
waiter who'd perfectly remembered your mate's ridiculously
complicated order - |
Your brain holds onto unfinished business like a dog with a bone. |
Most entrepreneurs tell complete stories. And they're boring as hell. |
"I helped Sarah grow from 2 clients to 20 in 6 months. She increased her revenue by 300% using our system." |
Yawn. Forgettable. Complete. |
But what if Sarah's story went like this... |
"I'm going to tell you about the client who went from sleeping on her sister's couch, to buying a 5-bedroom house in 6 months. But first, let me ask you something..." |
Now their brain is stuck. They NEED to know what happened to the woman on the couch. |
Your prospect's brain doesn't like unfinished stories. It creates what psychologists call "cognitive tension" (fancy term for "I'm going mental not knowing how this ends"). |
You know that moment when your partner says "We need to talk" then buggers off to make a cup of tea? Or when your mate starts with "You'll never believe what happened at work today..." then their phone rings? |
That knot in your stomach? That's your brain literally unable to let go until the story is complete. |
So instead of saying "Let me tell you about our process," try this: |
"I'm going to show you exactly how we helped James make £47,000 in 90 days. But first, I need to understand something about your current situation..." |
Watch what happens. The energy changes. They lean forward. They're hooked. |
Let me tell you about Marcus (not his real name, obviously). He was making £3,000 a month, working 70-hour weeks, and his wife was about to leave him. Poor bloke was knackered, stressed, and probably surviving on instant coffee and regret. |
Six months later, he was making £15,000 a month working 30 hours a week, and he took his wife to the Maldives for their 10th anniversary. |
But there's a specific thing he did in week 3 that changed everything. And I think you might be in the exact same position he was back then. |
Before I tell you what that was, can I ask - what's your current monthly revenue? |
See what happened there? Your brain is demanding to know what Marcus did in week 3. |
That's the psychology. Incomplete stories create urgency. Complete stories are forgettable. |
Your prospect's brain is designed to seek completion. You're not tricking them - you're working with how their mind naturally functions. |
Now you know why you stayed up until 2 AM watching Netflix last night. And why your prospects will hang on your every word when you leave them hanging on the edge of a story. |
The difference between "I helped Sarah" and "I'm going to tell you about Sarah, but first..." is the difference between forgotten and unforgettable. |
– HelpBnk |
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