Steal this idea for your business

 

Hey Miriam, A few weeks ago, we were at our go-to local spot. Tiny restaurant, always buzzing, 45-minute wait minimum. On the way out, the owner slipped us an envelope. Inside: a handwritten thank-you note for being regulars… and a “surprise dish on us” card for next time. We’ve eaten there many times. But that was the first time it felt truly personal. It wasn’t a loyalty scheme. It wasn’t a discount. It was a gesture. The next day, we told five friends. Three booked a table that weekend. It got us thinking, how could we help someone else bring that same magic into their business? So we shared it with a few users on HelpBnk, and one of them gave it a serious go: Here's what he did: Identified his top 50 customers by revenue. Wrote personal notes thanking each for something specific. Included an unexpected "extra" they weren't paying for. Hand-signed each one and mailed them (yes, actual mail). Total cost: £237 and about 3 hours of his time. The results two weeks later: 24 personal thank you emails from customers. 11 referrals to new prospects. 3 current customers upgrading their plans. £16,400 in new annual revenue. That's a 69x ROI on pure goodwill. No automation. No fancy tech. Just showing up with genuine appreciation. What simple gesture could you "steal" from a business you love and adapt for your customers? Hit reply. We’re building a collection of the best personalized moves in business and we’d love to feature yours. And if you haven’t helped anyone today, take 4 minutes to share your best move on HelpBnk, you might have a bigger impact than you think. Keep building, The HelpBnk team