Hello
Why ‘Decoy Pricing’ Makes Buyers Choose Faster!
Your pricing page could be sabotaging sales—or secretly guiding customers to the best choice. It's up to you!
Most marketers test prices, but few test price presentation.
Adding a third (intentionally worse) option can often make your mid-tier offer seem like the obvious winner.
This isn’t manipulation—it’s decision simplicity. When buyers struggle to compare, they delay or abandon.
A decoy eliminates paralysis.
See real-world examples of decoy pricing (including one brand that boosted conversions 43%)…
How ‘Decoy Pricing’ Makes Your Best Offer Irresistible
A $10k consulting package feels expensive… until you add a $25k “VIP” option beside it.
Suddenly, $10k seems reasonable. That’s the decoy effect in action.
Why It Works:
Try This:
Software Plans: Add a “Pro” tier with 2X the price but only 10% more features.
Ecommerce: Show a “premium” product variant with minor upgrades.
Services: Offer a “deluxe” package with impractical extras (e.g., 24/7 phone support).
Be warned, overuse will breed distrust, so only test this where the customer has real choices that are genuinely overwhelming.
The goal is to simplify things and make it easier for your customer to recognise the best package for them, not to trick or manipulate.
P.S. Even if you aren't selling anything online yourself, this is still valuable info...
Now that you know this, you'll see it EVERYWHERE. Use that knowledge to identify the package that the vendor considers the best... they'll usually know!
I have no idea what all of this means, but it comes from the admin of Traffic Quest, and he does, I hope this article helps you.
Miriam
intoadsatgmail.com
Please no spamming.
Be safe and happy
Do this NOW for hands-free traffic
Guaranteed Views for Your Offers
Points = real Solo Ad traffic.
Redeem Yours Now!
Let us promote your link, on the top sites online, only $9 a month, plus passive income.
P.S Take a look at this awesome system, I use today.
Feel free to click more than once, to see what I recommend.
Want your site, promoted on millions of people's signatures, all over the net, please join below.