Too many affiliates only ever view the basics, hits, clicks, optins and sales... and because those numbers only tell part of the story, the affiliate keeps going back, over and over, hoping for some relevation of what's going on...
In the worst cases, they become stats-junkies; spending more time checking stats than doing the things that might change those stats.
If that sounds familiar, here's three underrated stats reveal what actually moves the needle— and how you can adjust your strategy today.
63% of buyers need 3+ touchpoints before purchasing.
Action: Stop judging ads after one click.
Videos under 30 seconds get shared 2X more.
Warning: 85% play on mute—captions are mandatory.
8AM CT is the golden hour for email opens.
But: Worst time for clicks — test 2PM instead.
Tracking these kinds of metrics helps you invest where it counts. So when you're setting up yout 'tracking' make sure you focus on metrics that reveal actual customer behavior, and not just stats that make you feel better.
If you're not tracking at all, free services such as the LeadsLeap Tracker (link below) are a great start. If you want Pro level results though, eventually you need Pro level tools, and for most that will be Google Analytics.
Join Leads Leap here.
Miriam
